[jojobas]

There's no way the bit about $20million in lost advertising is true. Going by user counts and reddit's total ad revenue you get about $1 million.

[Aeolun]

Also, people use Apollo so they don’t have to deal with the ads and terrible ux. They’re not suddenly going to go to the terrible official website or app.

[jojobas]

Or if they are, they'll use an adblocker and be of 0 revenue.