[kaba0]

He jokingly offered that the whole situation can easily be solved — he shuts down/sells his app for half of the “lost” money reddit would make were Apollo’s users using the official app. Win-win for both sides. The other side of the phone call misinterpreted a “quiet down” expression, which was used for the API calls from Apollo servers (serving which costs Reddit money).

[skyyler]

It seems too ambiguous to judge, honestly.

It seems like he was trying to invoke a sort of ironic use of quiet down to ease the situation, but ironic extortion is still extortion.

[wvenable]

It's not extortion -- the whole point of the joke is that the pricing is so ridiculous that it would be a massive discount to Reddit if they just bought his app for $10 million.