[klabb3]

> the client (3th party) users are only a loud minority

The loud minority argument assumes homogenous cohorts, and that the loudness happens to cluster around inconsequential things. These criteria are almost never satisfied in practice.

Any online community today has extreme differences: usually a tiny minority contribute almost all content to the site (posts, comments). In Reddit’s case, moderation is also done by human volunteers assured by 3p bots (as opposed to automated ML policing + human intervention when someone famous gets sour). The vast majority of users are passively consuming, occasionally upvoting/downvoting.

Now, Reddit gained a massive amount of users in the last few years (something like 2x-4x) so bean counters start drooling over ad revenue from them. They may think that the old timers, power users and mods are a minority that can be gradually replaced by the new user pool without major incident. I don’t know if that’s true, but I’m pretty sure that the bean counters don’t know either, simply because the graphs they’re looking at don’t have the predictive power they think. They’re risking the company’s main asset to find out.