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by jstarfish 1106 days ago
I'm not convinced it has anything to do with ads. The redirect isn't necessary to just not show ads for Kibbles N Bits on bestiality porn subreddits.

It does have two other effects though:

- Inflates registered user count, which is useful ahead of an IPO

- Maps very niche porn habits to individuals, to way finer degree than your PornHub favorites/history. I don't know of anybody reselling this sort of data, but also don't work in this space.