[jfengel]

That's too bad. There's merit in the idea. It's good for people to cook more, and the easier you can make it for them, the better. It's a good way to try out recipes, ingredients, and techniques that might otherwise be difficult or off-putting.

But yeah, the margins are brutal. And the market is a sliver: people willing to cook but not wanting to do all of the research and shopping. I've never had the service because I actually enjoy cooking and even shopping for groceries. But I've helped other prepare their Blue Apron deliveries, and I really enjoy it.

So I hope that the business model doesn't get completely squeezed out, even though I'll never use it.