[tedmiston]

Think of it by analogy as the keynote for the conference is like the back cover summary of a book.

Despite technically being part of a developer conference, the intro keynote has always functioned more like a consumer-focused annual hardware and software update for Apple device users.

Hence things like the ever-present use of things like impressive-sounding "marketing benchmarks" that wouldn't pass as up to snuff on slides in a room of developers.

And also the very high level of abstraction so that non-technical users can understand the major updates — that's not exactly a trait one would use to describe a developer conference.

[tedmiston]

https://en.wikipedia.org/wiki/Stevenote#%22One_more_thing......

https://en.wikipedia.org/wiki/List_of_Apple_Inc._media_event...

https://en.wikipedia.org/wiki/Worldwide_Developers_Conferenc...