[danielscrubs]

Companies with big moats (OS) gets bigger. You could increase the dark patterns and Apple would earn way more because there aren't many alternatives.

As others already said, taking a company from close to bankruptcy to one of the most profitable companies in the world, now THAT is impressive.

If Cook succeeds to make a completely new moat with visionOS then that is quite impressive too but he is going to use the moats already in place so it’s still less impressive than Jobs.