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by WheelsAtLarge 1105 days ago
Cook has been amazing at scaling the company and sailing Apple thru some very difficult times that would have derailed other companies. Apple is a gigantic company yet people buy it's products to feel unique. It's an amazing dichotomy. He is an amazing CEO. Jobs not only picked great products but people too.
1 comments

How does buying Apple products make someone feel unique?
Apple's advertising is all about being unique. The famous 1984 commercial was all about a rebel that fights the status quo. They have followed that idea in their advertising campaigns continuously. It's a falsehood since they are trying to sell their products to the masses but that does not matter. It's all about how people feel not necessarily the reality.
When you "see yourself" in an Apple ad, it usually looks like some kind of deserted Ikea showroom. Who doesn't want to live like that ?!
I don't see myself in a Apple ad. I don't want to live in a deserted Ikea showroom. Perhaps I need help.
You can choose own color!