[simonebrunozzi]

> we currently price Nucleus around $35k/license, or about 10% of what it would cost you to build and maintain this yourself.

My suggestion is to price this at 20% of what it would cost a customer to run it independently. Perhaps you can make it to 10% for a limited time, but make it clear that the price will go up.

Why? Because:

1) You will need the price to go up.

2) You are positioning your product in a different (better?) way.

Note that things like Amazon RDS, etc, are at about 20-25% premium on top of the tools/softwares that they automate.

Your service is currently not as mature as RDS or others, and therefore it might be right to temporarily price it at 10%, but telling customers that it will eventually go up to 20%.