| A few mistakes(he made and stuff to avoid): - Know your workforce, Licht seemed completely oblivious to his staff and showed next to zero interest in any of them. - Make yourself available to your team(open door policy) - Licht hid out on the 22nd floor and was intentionally difficult to find. - Know your core customer - CNN is known as having bias against the political right, its audience skews very left. Licht having the debacle of a Trump town hall alienated its main constituency and further drove down ratings. - Pick the right people for critical jobs - Having a heavy and controversial morning host in Don Lemon makes zero sense, people want mellow and light-hearted banter when they are waking up. - Constantly bad mouthing the previous regime looks petty - Despite issues with CNN under Zucker it just looks bad and UN-professional to constantly put down ex-coworkers. - Sometimes a ship is just going to go down - Leaders and managers love turning around bad companies and teams, but I think CNN is headed one way and its all downhill from here. Thanks to social media, partisan news channels(Fox/MSNBC) and just changing demographics(not as many people watch live TV anymore). |