[rtkwe]

Within the span of a few dollars for many items people will often eat the difference for familiarity and out of habit. I don't know about you but I rarely sit and comparison shop between similar options at the store I grab the thing I'm used to and expect to get because that's the habit and lowest friction.

[golergka]

> Within the span of a few dollars for many items people will often eat the difference for familiarity and out of habit.

Which is exactly my point: either a rival corporation would be able to get market share via undercutting, or price increases are not actually that sensitive to consumer to begin with.

[zeroonetwothree]

I actually think it’s the opposite—if you notice your usual purchase suddenly goes up 20% it’s very noticeable because you are always buying it. It may cause you to buy an alternative.