[DontchaKnowit]

Yes, that is true. However, I would posit that the actual result of the most well researched, scientifically backed, rigorous results in all of sociology essentially amounts to empowering governments and private companies to produce more effective advertising, propaganda, etc.

[arp242]

That seems overly cynical. At the end of the day sociology is like any other science: "find out more about the world". Doing that is rarely a bad thing.