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by psychphysic 1112 days ago
They won't be paying for content that wasn't loaded.
1 comments
belter 1112 days ago
Is that true in all cases?

It seems for example for Cost-per-mille (CPM) advertising if a user has an ad-blocker, they will not see the ad, but it would still count towards the number of impressions if the ad request is made?

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psychphysic 1112 days ago
> in all cases

No idea of course. I couldn't tell you any anything in ALL cases.

But the ad space is dominated by a few companies and all do that as far as I know.

The other dominating ad space is spliced into videos and they certainly know you will skip around if you can on YouTube.

> If a request is made

It won't be made that's what adblockers do. Or it won't land in the case of pihole/DNS level blockers.

Otherwise it wouldn't speed up browsing and tracking would continue unhindered.

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ElectricalUnion 1112 days ago
There's some adblockers focused on disrupting tracking and those will both intentionally load ads and automatically click on every one of them for you.

https://adnauseam.io/

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psychphysic 1112 days ago
Neat idea, I'd worry that the tracking is worse than the benefit.

That said I routinely let long YouTube ads play while I go off to do something else. Personal best was circa 1.5hour ad!

Someone told me that costs them big bucks so long as it's not skipped.

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