[mbajkowski]

+1 on this. For a while Dell had a nice sweet spot. It was cheaper than the aforementioned brands, roughly equal price wise to the likes of Gateway but much more configurable and better customer service, and only a bit more expensive than unknown to me brands back than found in computer shopper. Only way to do better in same budget was to build your own

[SoftTalker]

I recall Dell being early to having a good online store. In fact I think you could only buy Dell computers online at first?

Like any business, success and growth changed their motiviations.