[etempleton]

I hope it is awesome. I really do. I just have trouble seeing it become a mass market hit in the way I didn’t with any of the recent Apple device launches. I was on the optimist side for all of those. I project they sell 1-3 million per year, maybe more if they drop the price closer to $2,000. Ever breaking 5 million units sold per year will be tough.

My reaction to each previous Apple launch for context:

iPhone: "That is it. That is the future of all phones." iPad: "I don't know if it is for me, but they are going to sell a ton of those and it is going to replace the need for a laptop for a lot of people." Watch: "I want one, but I don't know I can justify it until it operates more independently from the phone."

Anecdote: My spouse said absolutely not when shown. Had a visceral negative reaction.