[FredPret]

I think to win long-term in any market, it helps tremendously to win the hearts and minds of the “elite” users first. You see this in fashion, in cars, in tech, even in investments.

These top / early / elite consumers tell the rest what to buy. For example, the non-techies in my life use (MS) ChatGPT only because I told them about it and also told them it’s the next big thing.

I will also add that I think the majority of investment money is in the hands of long-term thinkers; a lot of this money is managed on behalf of others. It would behoove every CEO to make the power users happy over the long term.