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by missedthecue
1111 days ago
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The advertiser exodus has been caused by Elon's contentious personality and his strategic decisions on how to structure Twitter as an experience, with regard to re-platforming controversial users, broadening the definition of acceptable content, and so on and so forth. It has not been caused by laying off 6,000 project managers and react developers, and will not be fixed by bringing back on 6,000 people at six figure salaries. The app itself is functioning well even as the number of users has increased and number of staff decreased, and not only is it being maintained, but they seem to be regularly releasing new features without protracted delays or major technical bungles. |
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Many more advertisers who might have otherwise been persuaded to stay by sales reps they had contact with have backed off because those sales reps themselves were let go.
One could genuinely make an argument that most SV tech companies have way more employees than they need. And one could almost trivially prove that to be true (many Tech companies were hiring developers not because they needed them, but to keep them out of the hands of competitors). That does not make Elon’s slash and burn destruction of Twitter sensible by any measure.
Meta is also offloading vast number of employees and it’s managing to do it without making it sound like their company is a dumpster fire.
Elon’s approach to Twitter is highly reminiscent of the Stephen Elop burning platform memo to Nokia, but orders of magnitudes worse.