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by DtNZNkLN
1109 days ago
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I think a key motivation behind this is that Reddit wants to be able to collect more data on users. For example, reddit can't see how long you spent reading a post or a particular comment if that is happening in a 3rd party app. FB, IG, and especially TikTok monetize data like this extraordinarily well. If reddit is trying to play in the same league as the other social media companies, keeping all usage on the platform you own and control seems to be table stakes. This is why Twitter did this recently and FB did this years ago. Own the platform, own the data, make more money. |
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