[minimaxir]

More importantly, the new TOS bans in-stream ads (i.e. burned-in sponsorship logos) which is how most events on Twitch earn revenue:

> Twitch has the exclusive right to monetize the Twitch Services, including without limitation, the exclusive right to sell, serve, and display advertisements on the Twitch Services. This means you may not, nor may you allow a third party to, insert or embed prerecorded advertising units into your live stream, including without limitation video advertisements (whether pre-, mid-, or post-roll); display or “banner” advertisements; and audio advertisements.

https://twitter.com/zachbussey/status/1666111039736258561

[lyu07282]

This will kill all major streamer events, like the OTK live show they had in Las Vegas last week or the Streamer Awards. I also find it strange how YouTube has no problem with it but somehow Twitch makes a big deal about it.

If anyone is curious about the production quality of those shows:

The Streamer Awards 2023: https://www.youtube.com/watch?v=FnoiaRk7eqM&t=1830s

OTK Elevated: https://www.youtube.com/watch?v=B1fdisLMwIc&t=1202s

[carstenhag]

In Germany, most Twitch streamers are pissed off at twitch anyway. They only want to chip in 10k for big events for example - private tv broadcasters are putting in way more money and getting the community to their sites.

Also: The old 70/30 deals that some had, expired. 5€ subs got turned to 4€ subs so twitch has to pay less for twitch prime subs.

But there's no real alternative, YouTube streaming is terrible (no community feeling), kick.com is the refugee island for casino streamers.

[lyu07282]

I didn't even know there were german twitch streamers, I thought they required a broadcasting license to stream

[Eezee]

Just looked it up, since I remembered hearing about it and apparently there are some new rules where you only need one if you average more than 20000 viewers.

That's the case for just 2 streamers in Germany. No other streamer had more than 20k average viewers in the last 30 days, but some are close, so they might have one as well.

[carlmr]

I wasn't sure if this was a joke about overlicensing of everything in Germany, but alas no.

[lyu07282]

I think it's even funnier because it's true

[impulser_]

What are companies like Riot, and CSGO hosts going to do?

They run the largest viewing events on Twitch, and they also simulcast on YouTube.

How are they suppose to make money to run these events if they aren't allowed to sell advertising?

They might be forcing them to only stream on YouTube going forward.

[jsmith45]

So things like GDQ marathons would need to change or get special permission. GDQ is literally the only stream I've ever seen that directly embedded video advertisements for sponsors. Clearly that can no longer be done.

But Lets ignore that and focus on their explained 3% overlays being allowed, as some sibling comments mention. (Which weirdly is not mentioned in the TOS at all, but only supplementary material).

Let's look only at one aspect of their marathon, one that seems innocuous. They have a banner area at the bottom, that often has various stats or other information. Ocassionally it may show the events own logo. That is clearly fine. And sometimes it shows the charity's logo. Is that a problem? Well, if they received literally nothing from the charity, it would not be sponsored content, so being a big banner on the screen is fine.

However, I know that that PCF for AGDQ actually pay GDQ a fixed amount for running the livestream, to help partially offset production costs. Which technically makes them a sponsor, in addition to being the charity benefiting. (They make far far more from the event then they spend obviously.)

Whoops. Clearly that must go, I guess.

And I guess they cannot have bigger logos of other sponsors be put up on screen even briefly during breaks, except I guess if they do it by way of physicals carboard cutouts or similar, as there is no only a few seconds exception or anything like that ...

[lcnPylGDnU4H9OF]

> i.e. burned-in sponsorship logos

This is actually not something that is banned but they do call it "limited". One of the images on the tweet[0] shows that "On-stream brand overlays are limited to 3% of screen size." I'd imagine the mention of "banner" advertisements is for logos which take up more than 3% of the screen.

[0] https://twitter.com/zachbussey/status/1666111039736258561/ph...

[jsmith45]

Somebody on twitter pointed out that twitches own example of an overlay that is 3% of the screen, seems like it may exceed 3% of the example image, not by a whole lot, perhaps it is 3.5% or so, but still... Be interesting to segment and measure.

Like honestly, I feel like most people have trouble conceptually 3% of the area of the screen. Like I see a stream with a sponsor logo over a small portion, and without literally counting pixels, knowing is something is 3% or 5% does not seem easy.

[whateveracct]

I assume this also applies to donations?

[EvanAnderson]

So, product placement it is, then!