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by MandieD
1115 days ago
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Name of the effect: categorical change. The most (in)famous example in the US is the American Red Cross following the US forces in Europe during WW2 beginning to charge a few cents for donuts that they had been giving away for free. While they were still inexpensive compared to their usual price at US donut shops, it was a huge change in the relationship that ended up souring a lot of soldiers towards the Red Cross. |
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