[tomstockmail]

While the UI was part of it, a big reason people didn't like it was that corporations had their own accounts and were posting directly in the feeds. That's something that integrated into reddit Reddit a number of years ago, first as ads and now also directly in subreddits, and even longer if you count AMAs or obvious astroturfing.

Tangentially related, just yesterday a rideshare company got into hot water for posting support on reddit where they used the persons real name instead of their username.