[jk_tech]

You cannot deny that this is an immense technical feat.

I think the real draw comes, of course, from the integration with their own eco-system. I imagine 3d videos shot on the iPhone being played back, Ironman like interfaces that can integrate with your physical Apple devices, etc.

I have no doubt that it will eventually become smaller and lighter and there will be a tipping point for price and size where this makes complete sense instead of an iPhone or Mac. And if anyone is in it for the long game, I do believe it's Apple.