[mustacheemperor]

It’s interesting that as users, we think of v4 as this pivotal moment when the platform changed forever - but the article’s author seems to think of it more as the inflection point of ongoing problems that had built up for a while.

Especially with a high profile implosion like this, it’s really interesting to contrast our experience in the userbase to an internal perspective.

>Digg V4 is sometimes referenced as an example of a catastrophic launch, with an implied lesson that we shouldn’t have launched it. At one point, I used to agree, but these days I think we made the right decision to launch. Our traffic was significantly down, we were losing a bunch of money each month, we had recently raised money and knew we couldn’t easily raise more. If we’d had the choice between launching something great and something awful, we’d have preferred to launch something great, but instead we had the choice of taking one last swing or turning in our bat quietly.