[syntaxfree]

McLuhan famously has this notion of cold and hot media. In the movie theater light shines at a screen and you see its reflection; on TV, and more so with phones, the light beams directly into your eyes. It makes a difference.

[ngcc_hk]

Even though his cold and hot is a bit strange, I am not sure it is related how light reflect is the key here. The key might be the way it is produced (but it blurs now as we saw movies made for tv, social media … and watch on tv), but the key is you go to a cinema and let yourselves immerse into it.