[jdietrich]

> First, before Tesla people thought of electric vehicles as ridiculous DIY golf carts driven by treehuggers. They were utterly uncool and stupid. Post-Tesla, electric cars are among the very coolest cars in the world. GE didn't do that. Nissan didn't do that. Toyota didn't do that. Tesla did. I think fundamentally changing people's perceptions of what an electric car is and what it can do is the single most impactful action in the industry so far.

Amongst technology enthusiasts in the US.

Here in The Soviet Republic of Yurop, gas is $8 a gallon and is only going up from there. If people know the name Tesla, it's probably because they've seen the Roadster lampooned on Top Gear. However, people are talking about Renault and Peugeot and Nissan's EVs. Not car enthusiasts, but ordinary people who've seen the cost of fuel more than double in 10 years. They're talking about Volkswagen Bluemotion, they're talking about Fiat Twinair. They're talking about fast charging and battery swaps and series hybrids. They're talking about folding bikes and multimodal commuting. They're talking about these things because they're being priced off the roads.

I have heard a middle-aged woman with no interest in cars or the environment say at a dinner party "I bought a Toyota iQ because it only emits 99g/km of CO2, so I don't have to pay road tax or the Congestion Charge.". For her, like many others, the efficiency of her car wasn't a side issue, but integral to whether she could afford to drive at all. Energy efficiency might not be on the agenda in the US, but it very much is in Europe.

[Dinoguy1000]

Depending where in the US you look, the price of gas has done anything from less than doubling to increasing more than five-fold over the past decade.* It's not $8/gallon, but there are definitely places where you'd have to pay $4-6 per gallon, and it's only becoming more widespread. If there's one thing US citizens have shown, though, it's that they're perfectly willing to continue shelling out more and more money to drive ridiculously inefficient vehicles, even while they grumble about the spiraling price and (depending where you look) speak of mythical, massive reserves of oil the US supposedly has that could last the US anywhere from decades to centuries, depending who you ask.

Simply adding more costs onto gas is going to do nothing more to change what the average US citizen drives then what the past decade of price increases have.

* This is based on anecdote and recollection; I don't have any sources to back it up, but if it's wrong one way or the other, more than likely it's conservative.

[runako]

This doesn't really match with the data collected in the 2007-2008 price spike. While the price of oil was peaking, US drivers demonstrated that they will change their behavior somewhere on the curve. Notably, miles driven started dropping well before the recession hit. I'm not sure what the breakpoint was, but I believe it was around $4/gallon. (Yes, gas cost much more in some places and is still above $4 now, but the relevant number is the national average, currently about $3.60).

So you're right that the rise in prices from ~$0.90 in 1999 to multiples of that do not impact demand significantly. However, there is a threshold above which American drivers will react.

[bostonvaulter2]

I really wish the US would implement similar taxes. I know it'll hurt in the short term but it'll be great in the long term and would benefit the economy overall and help wean our huge car industry off of oil.