[btown]

The travel point is a legitimate one. This is less a device to look at code, and more a device to look at people and presentations. Practically every Fortune 500 executive will have one of these because they'll be able to immerse themselves while jetting around the world - neither limited to a laptop screen, nor to a cartoon environment where people don't have legs, but in a truly effective war room that interleaves live video conversations, presentations, dashboards/visualizations, and their physical travel companions.

Or, at least, they'll want the ability to brag to their peers that they can do these things! It's the Apple playbook, and it will create a tremendous amount of envy. If it's at a price that's profitable, it can sustainably anchor their reputation even if it never goes mainstream.

[maybelsyrup]

> Fortune 500 executive

> they'll be able to immerse themselves while jetting around the world

> a truly effective war room that interleaves live video conversations, presentations, dashboards/visualizations, and their physical travel companions

This is the world we make, and it's for them!

[eru]

It's yet another way for executives to torture themselves. Don't envy them.

[toyg]

F500 executives tend to have people who will show these presentations on big screens, in rooms they can just stroll into (and out of). And they don't want to strap anything to their face, particularly something that might (horror!) upset their carefully-placed hair.

[saiya-jin]

Yeah that comment is desperately out of touch with reality. I presume the person never actually met/dealt with these folks, for them it would be humiliating to wear it and to be seen wearing it, Apple badge or not doesn't matter. For those levels, carrying >100k watches and having plastic ski goggles on your head? Forget it, anywhere where others can see them. Maybe this mindset changes in decade or two, but not earlier.

Generally on the topic, its rather underwhelming release of device that is searching for its market (while usual Apple echo chamber here on HN sees it as second coming of Jesus). No wonder they scrapped the release few times in the past, it must have been properly underwhelming when compared to competition. And pathetic 2h battery life at best? That makes it useless for any longer flight (I am sure you can plug powerbank and continue but it will look pretty bad and annoying as hell).

I am sure Apple will tune software to perfection, but I can't see it being enough, market is tiny considering the investment, well saturated and from what I heard rather shrinking. But I hope they will push the market in some good direction long term with their creative approach, so we all can benefit eventually.

[dfjklseldklk]

You could have described BlackBerry in similar terms pre 2008

[ethbr0]

The difference is that Blackberry let you do something you couldn't before.

Which is this entire thread -- what can you do with AR that you couldn't before?

[heatmiser]

> what can you do with AR that you couldn't before?

Its my belief we are about to find out in the next 3-5 years.

[ethbr0]

The only compelling answer I can think of is "everything we already do now, only untethered by physical location."

Which is less about polish and more about deployment volume and/or standards interoperability.

[falleng0d]

Immersion.

[derefr]

My dude, that's what they have when they actually arrive at their destination. We're talking about what they do on the plane, or in their hotel room.

Or, perhaps easier to picture, when they're on vacation on a beach in Tahiti. They could be chauffered 20 minutes back into town to a "secure workspace" in order to have a five-minute call where someone back at their HQ [where it's the middle of the night] briefs them on a screen... or they could go into their cabana, strap this thing on, have the five minute meeting right then and there, and then go back to sipping Mai-Tais.

Executives already make this choice, this way, right now. This choice is the reason that the iPad Pro has traditionally had better "stuff" for teleconferencing than the MBP does: the iPad Pro is — or was — the thing Apple most clearly marketed to executives. Right now, executives take out the iPad Pro to take that quick cabana video-call.

For this use-case, the Apple Vision is just a one-up to everything the iPad Pro is already allowing them to do. It's more secure (nobody can watch the presentation over their shoulder); it gives the presenter back at HQ more visual field to work with to make their point; it's more discreet in how it presents them in video calls (i.e. if they're calling in while laying naked on a massage table, that won't be reflected in their 3D-model recreation); etc.

---

More realistically, though, ignore the F500 CEOs. I have a feeling that I know exactly who this was built for — and it's not them. Apple engineers aren't any more in love with the idea of serving the needs of executives than anyone else is. They throw them a bone now and then, but they have other things in mind when building the core of each product.

Now picture this: you're an Apple hardware engineer who wants to work remotely, but you were forced to work-from-office due to not just the secrecy around the Apple Vision project you're on, but also the collaboration benefits. (It's currently basically impossible to review 3D models for "feel" on a laptop; you need either a big bulky 3D TV, or some other company's big bulky HMD setup. Neither of which travels well.) But your dream? Your dream is that you can figure out a way to do everything you're currently "doing better" by being in the office — reviewing and collaborating on 3D models of the new hardware, for one important thing — while on vacation in Thailand, sitting in your rented condo, on the couch. No need to also be paying for time at a coworking space (or to even be in a town large enough to have those); the HMD is the coworking space. As long as you have wi-fi, you can do everything the engineers back at Apple HQ can do.

[rchaud]

This sounds a lot like the use cases stated for the office metaverse thing FB was pushing that failed to materialize.

The last thing executives want is a "more immersive" PowerPoint or Zoom call. It's either Zoom or in-person with all the trimmings, e.g. nice dinner, round of golf.

[bryanrasmussen]

>This sounds a lot like the use cases stated for the office metaverse thing FB was pushing that failed to materialize.

Apple might be a company that is better at implementing hardware and platforms than other companies, especially Facebook.

[kaba0]

The problem is a lack of real use case and input methods. I see none of those solved by apple.

[l33tman]

The "look at the search bar and speak" was pretty cool even if it's simple. Eyetracking is not available on most other VR headsets yet

[aarkling]

> Practically every Fortune 500 executive will have one of these

Even if that's true, that's only like ~50k people lol.

[fragmede]

I mean if every single one of them buy only one of them, that's only $175 million dollars right there. Totally not worth it for Apple to bother even trying

[IOT_Apprentice]

Apple's first year sales of their watch was a failure with 10 million units sold instead of the projected 40 million. Apple now has 34% of global market share. Now remember Steve Ballmer laughing at it.

It is not the 1st generation of most of their products, but the follow ons.

I'll wait to see what the first months of hands on reviews and perhaps a personal demo. How heavy is that headset and how long is the battery life (I thought I saw 2 hours)?

Time will tell.

[lynx23]

Good example. When the 1st gen watch came out, I knew I wanted to have one, but I also kind of knew I wouldn't want the first generation. Lucky me, because I had quite some GAS at that time, the 1st and 2nd gen watches were never really easily available where I am located. Then, I conveniently forgot about the desire to own one. For years. I now have my first watch, 7th gen, and love it. Well, it is more like with a cute pet. You love it, and you learn to love its quirks. So even after 7 generations, the software is still not flawless, nor are the sensors. This is the first thing I would be worried about, if I had any inclination to use a headset: How distracting are the bugs they definitely will have? Since I totally stopped to install anything below iOS #.2 I wonder how "fun" it is going to be to use this product once it comes out :-) I have no trust left in their QA, shipment date is more important then user experience... :-(

[jval43]

Apple only truly started competing against Garmin recently. Improved running metrics, low power mode, better battery (Ultra) etc only showed up recently while Garmin and others had them for years. Even GPS wasn't on the first iteration.

[lynx23]

I am not looking for a fitness tracker, so Garmin is not even close to competition for an Apple Watch to me. Why? I use VoiceOver. Garmin does not have any speech output at all, so they can not even be compared for me. I do a lot of FaceTime Audio from my watch, another use case where Garmin doesn't even come to mind. Dont forget that products these days have a pretty diverse feature set. Assuming everyone is looking for a fitness tracker just because this is the new hype is rather, erm, unimaginative.

[iamacyborg]

I’m still unsure that they’re any sort of competition for Garmin and co yet.

[Apocryphon]

The Apple Watch has truly succeeded in the smartwatch space, but is the smartwatch space even worth a damn yet? Or is it perpetually waiting for the opportunity to monetize users’ health data and other tracked biometrics, for it to really be profitable.

[2muchcoffeeman]

Maybe this “space” thinking is wrong. Don’t worry about the “smart watch space”. Worry about making a product that will make a bucket load of cash. Does it matter if the sector is worth much overall when you rake it a butt load of money for yourself?

[Apocryphon]

That’s what I’m getting at. Is the smartwatch market in general really worth all that much money?

[lkbm]

I'll agree that smartwatches seem niche and not particularly useful. (I've never had a smart watch other than Fitbits, but I really don't see much value beyond tracking steps and heart rate. The notifications on my wrist aren't useful; maybe controlling music would be, but I'd rather just do that on my headphones.)

That said, it's probably a lot easier to switch to Android if you have an iPhone vs. if you have an iPhone + Airpods + Smartwatch + iPad + Apple laptop. The smartwatch as one additional small tether could make it worthwhile for Apple all by itself.

[kaba0]

But the watch has a real use case and is in the price category that people can actually afford it.

But you are right, time will tell.

[kamaal]

All of these depend on the individual. I've never had a wrist watch since I finished college(used for timekeeping in exams). Mostly because never needed it. Mobile phones were out by then, and you had a watch and much more in it. Its just that use case for me died out. I'm also into swimming, and other exercises(kettlebell), but the fitness features don't seem to be attractive to me either.

I didn't find the steps tracker etc wearables attractive either. It felt most people wearing them were interested in measuring and reporting things, than doing the actual workout.

But I just looked up now and the Wikipedia page for Apple watch says they sold more than 100 million units so far. And now have a fairly large portion of market for watches world wide.

Different people have different use cases, likes and dislikes. And there's also the additional public mood factor which is very hard to measure and understand. Based on that this product could be a huge success.

[saiya-jin]

Agree 100%, most folks I know have Apple watches to appear sportive, because its such a cool crowd to be in currently. The guys actually doing some proper trainings almost never have them, including me. There is also category of pros/semi-pros/hardcore amateurs where it actually makes sense to use some form of it(but I never saw pros training ie in Chamonix to wear Apple brand for that, and those folks all have chest straps), by measuring any small deviations, progress etc.

For me, it actually distracts me from workouts and activities. I used my wife's Fenix 6 pro twice for running to get the idea how long my usual trail run in the forest is, and how much elevation I gain/lose. What I estimated from my feeling was anyway 95% correct (although I don't think watches measure small variations of natural terrain very precisely). But it was distracting, looking at heartbeat you subconsciously want to push/keep yourself in some perf bracket (ie just below or above anaerobic threshold for me). Vibration after each km (probably can be turned off though).

After that measurement, running again without them was so liberating, and had this nice feeling of extra freedom in the nature, just me and the trail. I feel very well when I cross anaerobic threshold, perform above it or being close to it, don't need gizmo to tell me so.

[kaba0]

Of course all of this depends on an individual. But apple is a for profit company that spent a tremendous amount of money on the R&D of this device, and I don’t see a good return of investment here, as not many people need it, let alone can afford it.

[DrBenCarson]

Have you considered this is a beta product for the cheaper mass market versions coming in 1-2 years?

[noam_compsci]

I don’t think F500 execs spend as much time looking at monitors and slides as you may think. Also people travel to see them, so face to face is unlikely to be a benefit to them.

Also, it’s a huge expensive gadget in a time of austerity. If your 100+ execs get one of these, it won’t look good to shareholders IMO.

[piva00]

US$ 3.5k per executive is less than what is spent on their secretaries per month, it's absolutely doable even more as it becomes tax-deductible opex.

US$ 350.000 is nothing if your company has 100+ executives, let's be realistic.

[shubb]

How well do that work on planes? People who tested quest on planes found that the motion of the plane interfered and made it unusable.

[kaba0]

So.. a whopping low 1000s devices will sold as per this business plan?

[deafpolygon]

They will sell much, much more than this. All the wannabe startups and bigwig CEOs will line up to buy this, even if they can't afford it. All that matters is the image.

[l33tman]

But I'm genuinely curious, why would the bigwig CEOs buy this if they didn't buy the Quest 2 or other previous headsets that could do the same things? You could do the cinema and virtual desktop and zoom calls with the Quest. Why is the market much larger for the Apple headset compared to the others? Except for the initial hype of "I need this new apple device" I mean.

The other headset manufacturers have been searching for the killer apps for years, both in gaming and pro usages, both with AR and VR. I didn't see anything in the Apple presentation that was new. It seemed contrived, like this woman who accidentally had the big headset on her head while she was packing a bag and therefore could take a call that hovers in the air. I just don't buy that (and neither does the various YT influencers I've seen reviewing the Vision Pro).

[JCharante]

Existing VR headsets are too low res to work on text based content. This new product is a 4k screen in each eye

[RugnirViking]

Existing VR headsets have 4k in each eye? It's considered the minimum iirc

[cultofmetatron]

what? I have a occulus quest. it definitly does NOT have 4k per eye. I've actually tried to use it for a multi monitor VR and the resolution was too slow and latency too high to be workable.

[yurisalazar]

More than 4k actually if you square 23m pixels is 4795x4795

[MikusR]

Less than 4k actually. You need to divide that 23m with 2.

[bzzzt]

> why would the bigwig CEOs buy this Because the Apple device looks like a desirable item instead of just a functional toy. It's the wealth signalling and image that count.

[briandear]

Because Quest 2 doesn’t “do the same things.” You’re acting like Vision Pro is just another version of Quest. It’s not even in the same time zone. It’s like saying “why does anyone need iPhone when a Palm Pilot is perfectly fine?”

[ytpete]

What are the things Vision Pro can do that Quest cannot though? Genuinely curious as I don't know much about the Quest - and others above are saying it already supports floating virtual desktops/windows and video conferencing.

Quest doesn't broadcast your eyeballs onto a front screen obviously, but is that the only major feature difference? If not what other things are new capabilities?

[TexanFeller]

> What are the things Vision Pro can do that Quest cannot though?

Quest's resolution and optics are not good enough to make text legible unless it's blown up to billboard(Ok maybe just poster) sizes. The iGlasses may be the first headset with adequate resolution to make text comfortable to read, making it possible to use for work.

[nasmorn]

Any business that has a CEO can afford this.

[deafpolygon]

And all the diehard mac fans, YouTubers and such that will be talking it up for the next 2-3 years, building up the hype train, until Apple drops a $400 version for consumers.

[kaba0]

Which would still make it a huge loss for apple.

[zeroonetwothree]

I guess then sales of 5,000 of these are guaranteed. Somehow that’s a bit lower than I would guess apple hopes for.

[agentgumshoe]

Nah, it'll mess up their hair.

[jamesrcole]

> This is less a device to look at code

why though?