|
|
|
|
|
|
by chucknelson
5232 days ago
|
|
|
> Remember that Apple pioneered the unibody laptop chassis on > the backs of wealthy early adopters with the (ludicrously > > priced) MacBook Air... Wow, I don't know if that is a good comparison. It's not like they were $5k-$10k laptops or anything. "Ludicrously priced" seems a bit strong here.. |
|
|
It was priced closer to cost than most imagine (SSDs were still very expensive at the time and it used much more expensive parts that were underclocked to reduce heat buildup before Intel had good ULV processors) so a top of the line 1st generation MacBook Air ordered in the first three months of release would cost you $5500. I know because I bought one for someone.
It was very expensive, but it wasn't ludicrously priced. Pioneering that CNC technology wasn't cheap and if it didn't work out, that loss would have been all because of the Air. You can consider it putting the burden on early adopters, I see it as more people paying the actual product cost plus profit like Apple always prefers. They aren't ones to launch something at cost if they don't have to. They would rather move less units and instead make a profit from day one.