[illuminati1911]

100% agreed. This is going to be the point in history that people will remember when Apple went too far and how it destroyed the company...or destroyed the Apple as we know it today.

I've understood every single Apple product so far (with some small exceptions) but this is just DOA. People are used to thinking that Apple doesn't go into a product space unless they can really nail it in terms of implementation and pricing.

There is no excuse for 3499. This product is dead. If they can't manufacture it any cheaper they should have never done it.

[klelatti]

It may or may not be a dud but I’ve no idea how even a resounding failure could ‘destroy’ a company as profitable and with as successful a product as the iPhone.

[pcbro141]

Destroy the company how? They have tens or hundreds of billions in cash. Couldn't they just discontinue the product and move on if it flops?

[stirlo]

What makes you think they can’t manufacture it cheaper?

I see this price as a way of earning a healthy profit off early adopters and allowing them time to get third party apps developed before they announce a Vision (non pro) for $1000-2000 that flys off the shelves