[crockstar]

My feelings and the reason that (personally) I don't want this is I spend all day doing online marketing for brands and retailers and I have very different interests outside of work.

The system (at present) does not seem intelligent enough to decipher between which of my friends should suggest what film I should go to vs. which should be giving me financial advice vs. which are just backing a product because they're a client.

Strictly regarding the web/search history thing, if I work on a campaign for Burger King and browse their site and related products a lot of the day, I don't really want "Burger King" to come up first on a search with local intent for "restaurants in New York", in that instance I'd prefer see the generic results.

For me it's not that I don't want Google to have the data or I have anything to hide, it's that I think the "search" experience it creates because of my very different needs in and out of work is poor (and likely to get worse with sharing this data across platform) and I don't want to spend my days having to keep a super close eye on which account I'm currently logged into before doing a search.

It's all personal preference and for some this will provide a great experience, and it may get better. For now though, I like the ability to say "no thank you, I like generic search".

[bensummers]

Have you discovered Google Chrome's helpful "Users" feature? I use it for keeping Facebook and other abusive sites away from my main web activity, but it sounds like you've got a good use case for "Work" and "Real life" users.