[Tooluka]

> A service manager then informed him that “it’s a brick” and that the battery would cost approximately $40,000 to replace. He was further told that this was a special “friends and family” price, strongly implying that Tesla generally charges more.

> $40,000 (or more) to fix his car

> full $40,000-plus cost

> At the same time, the Model S pricing starts at $49,900 (after US tax incentives), broadening the market to households of far more modest means than the owners of the $109,000 and up Roadster. This in turn makes it even less likely that Tesla buyers will have the necessary tens of thousands of dollars to spare if they ever allow their battery to fully discharge. ("Implying that battery cost will be the same as for Roadster, car that costs 2.5 times more")

Statements like this are generally bad for an article that tries to operate with facts.