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by wisty 5232 days ago
You could add a $100 mobile phone, which auto-calls a service center. If 1% of cars get "bricked", that's $10,000 per car saved, not including intervention costs. Even with some false positives, it would be worth it. Of course, that cost is carried by Tesla, not the customer.

"The Tesla manager called me to warn that my car was in trouble" is a much better customer experience than "my Tesla broke down, and cost $40k to fix".

Cars used to have the same problems with oil changes. This got better, as customers were educated (at the cost of a lot of cooked engines), and cars were able to warn their owners, and run for longer without oil.

1 comments

That's exactly what Tesla do, even once having gone so far as tracking the car down via GPS and charging it themselves when the owner was unresponsive.
According to the article they used to do that, but don't any longer.
Certainly that's going to peg some people's creepy meters.
As a Model S reservation holder, it pegs my pocketbook meter. If I'm about to lose $40K on my car because of a battery, I have no problem with them showing up in my driveway to charge the vehicle if necessary.

Creepy? I'm more worried about the app-of-the-day sucking down my iPhone contacts. THAT I find to be more personal than my vehicle location.

IMO they're both creepy, and using one to justify the other isn't helpful. Apple has already come out and admitted that was a mistake and they will be rectifying it, so it doesn't really help your case much.

In both cases though it's not the action so much as it is the fact that you weren't able to opt out of it, or in many cases you aren't even aware of the possibility of it happening.

It's the same violation, and in both cases it's equally creepy. Apple got called out and did something about it. What will Tesla do?

Tesla will have you sign a waiver: "We have the right to track your vehicle location in the event you're about to kill your $40K battery."

I don't know anybody in their right mind who would say no to that.