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by com2kid 1111 days ago
Back in 2018, I had incredible results running Reddit ads. A CTR of 1.7%, a cost per click as low as 22 cents, and my landing page was converting at 18%.

Even back then, 100% of traffic Reddit ads was coming through Mobile, which explains why they really want (need) users on their mobile app. Desktop users just don't click ads, and mobile users using other clients don't see Reddit ads.

The tools available to me back then to run Reddit ads were a joke compared to other platforms, but with user acquisition was costing me around a dollar per user, I didn't really care!