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by ta_6104828 1110 days ago
Towards the end of the video (around the last 7min iirc), he explains the business problem in better detail.

He says that he can charge more and still make a living. However, the price change goes into effect July 1st of this year. That’s less than 30 days from now.

The issue is all the current premium users who have 2-12mo left on their subscription suddenly become a huge liability. He cannot suddenly ask for more (against apple rules), and he must not remove features they paid for (apple will issue a refund to them).