[r00t4ccess]

The statue of david is marketing for Michelangelo since you could see the statue and go buy merchandise with it or other works of his on it.

[drewcoo]

That's not how arts patronage would have worked in the 1500s.

[r00t4ccess]

I get that, I am making the comparison for how it could work today. Since i am assuming there was david coffee mugs, tshirts, key chains, etc. Art could also be advertising for the establishment that currently holds the piece as well.