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We entertained "dub-three" in those days, but it didn't catch on. The nickname, I mean.

I worked as a consultant connecting businesses to the Internet, and boss asked me if I thought this WWW thing was here to stay, or a fad. I replied, "meh, it's a fad" because I had been underwhelmed by its implementation, compared to some mind-blowing infrastructure systems, GUIs and wonders like the MBONE (talk about fads).

I believe that the tipping point for WWW is when it was realized as a platform for delivering applications (SaaS). Once that angle became apparent, all resources were expended on making that a reality.