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by guynamedloren 5228 days ago
Incredible that they are able to charge what they do. Talk about perceived value! Base level of ~$7.5k gets you:

- 1 year community membership

- admission to a conference + meals and events

- TED book club (4x/year)

- online social network

But apparently $5k of that is tax deductible? Interesting.

1 comments

I actually think that their business model is awesome. The fact is that the general populace is not about to fund a bunch of ~20 minute speeches from various luminaries, but at the same there is undeniable value in getting well-prepared and important thoughts from a bunch of excellent speakers archived and available in perpetuity online. So rather than trying to produce value from a consumer who may see little value beyond a brief mind-bending video, they turn it into an exclusive charity club. Taken on its own, it appears to be a way to sleeze $7k out of pretentious rich people, but they do actually provide a lot of intellectual sparks to the benefit of the world outside.