[wkat4242]

Apple's VR headset will be OUTSTANDING for sure, but it is most likely going to cost much more like $3000. This is what all the rumours are hinting at.

They seem to be aiming it mainly at business, makes sense at this price point. But Apple is notoriously bad at feel for the business market (federated apple IDs still don't allow UPNs that are different from Emails which basically breaks it for 90% of enterprises!). They are also not great at business software at all and they basically have no foothold. All they do for business is the mac pro that suits some niche markets which they update every few years and then they sell obsolete hardware for the original price in the intermediate years. And some general Mac/iOS hardware but other people supply most of the productivity software.

I really wonder how they will make this thing a success. But yeah Apple is great at creating hype and that hype will hopefully kickstart the metaverse dreams a bit again.