[TeMPOraL]

> Right, the vast invisible army of 30-something suburban female gamers playing Roblox and Minecraft on weekdays between 3-5pm.

Yeah, when you put it that way... I really feel ashamed now, because as I said, I actually believed that, back when it was not Minecraft and Roblox, but a some random mind-dumbingly stupid casual games. I explained it to myself as those women using those games to relax or wind down after a hard day of work (at home, at dayjob, or most likely both). It was almost believable with simple causal games - ones that you can pick up at any moment and play 5 or 15 minutes at a time.

Good point about advertising rates. This seems like a good explanation why this isn't talked about more.

[kristopolous]

> Yeah, when you put it that way... I really feel ashamed now, because as I said, I actually believed that,

Companies with millions in funding and probably hundreds of people were based on this assumption.

Irrational exuberance is complicated. Don't be hard on yourself