[gooseyman]

I'm admittedly a bit of a 37signals fan boy, so take this with a grain of salt, but I also love nerding out on seeing what other companies processes/tools are.

When folks post here with various monitoring/log exploration tools as a part of a postmortem, I always find myself at least doing a quick google on each of the tools to learn more about how they can be used.

I had the same thought that this post was a low-key product show case, but it also showed how we might incorporate some of their workflow into our process. So, even if an advertisement, it was value add. Something that is increasingly rare on company blogs as more and more content just smells like SEO bait.