[sideproject]

Oh I'm guilty of this. So many projects that were not launched. And the easy default for us (developers) tends to be coding & building features. But even if you ship, you have to continuously ship. And by shipping, I mean, you need to continuously tell the users. You ship it, you announce it, you need to market it, send out newsletters, feedback, improve, email the users again, cold-reach-out to other users who might be interested, and on and on we go. This is why it's difficult. Are you ready to put in as much work into these non-technical work? I wasn't and I was certainly unaware.