I watched one dumb cat video and one Friends clip before realising I'd been redirected to a generic home feed after dismissing the log-in wall, and they weren't supposed to be 'generatively filled' clips... /facepalm
I don't know what the economics are behind it, but there have been a ton of vacuous AI boosting content in the last few months. I guess unlike with crypto you can't simply sell tokens or NFTs so all these bots can really do is just hype up the technology to get clicks and follows for a future scheme.