[johnea]

I've always felt that this word is missused in modern HR.

To me, passion at work might be something like making out in the broom closet with a (willing) coworker 8-)

Passion is an inherently emotinal state, not always the best basis for clearly thought out action.

The idea that this is all a management ploy to get more work for the same money is already well represented here, so I won't dive into that, but that is also a significant part of why I don't like this concept in HR recruiting.