[grodriguez100]

Two possible ways:

1. (If they have the know how and resources to clone your app) estimate how much would it cost for them to just implement a similar app themselves, instead of purchasing from you. Price at a similar level (that should still be worth it for them as they avoid the risk). “Similar level” could even be let’s say 2x, but probably not 10x. In other words make sure “buy” sounds better than “make”.

2. Estimate the profit they will generate, price somewhere below that level. In other words, make sure they see they will get economic value out of the deal.

[prroyston]

Thank you. This is laid out nicely.