What benefits does one get from using bit.io or other equivalents compared to the AWS built in Aurora? is their offering different and I'm just confused by the jargon?
Is the time it takes to spin up a database really a primary concern for anyone but a hobbyist? Hopefully one would take far more than 10 seconds to address the actual concerns of database work: backups, replication, upgrade procedures, access control, settings tuning, required extensions, etc.
If anything, companies are drowning in a proliferation of siloed datastores and most are highly motivated to fix that situation; the exact opposite concern of "quickly spin up a new database".