I hate that there's always 'that guy' who thinks he knows how to read legalese better than other layman, so he quickly and assuredly spouts to your audience that you are for sure in deep legal doo-doo; casting doubt into potential users and customers.
Yeah, but look at the design - I mean I don't have a position on this, but in my opinion it LOOKS like a Facebook button... I'm sure they didn't intend opengraph to be a landgrab of sorts.
They didn't publish any button guidelines so it's a modified Subscribe button. I would think they'd be more for it as they're getting more eCommerce data. The post states this: Just to be clear, we were approved by Facebook to use these Open Graph actions but this is not a “partnership” with Facebook.
Unfortunately it's a bit difficult to get in contact with FB.
Yeah, look, best of luck to you and we're in a similar space. I'm all for social commerce, I just think possibly the boundaries of whats within their intended scope are being pushed here.
I don't want to get into it too much because we'll ultimately see, but I'm sure if I made a "Don't like" button - they'd kick my ass. I get the feeling OpenGraph was intended for a service based business, i.e. Geoff just watched [x] on Netflix.
I think it's a little different because "Own" is an actual approved action while "Don't like" isn't. Can you shoot me an email (just use our contact form)? Would love to learn more.
The huge problem I see here is their buttons looks exactly like the "Like" button and could be confusing to Facebook users into thinking their official Facebook buttons/features.