[diiaann]

I graduated from a HCI program and the problem I continue to see is we turn to UXR in all situations of indecisiveness and not necessarily when it makes sense. UXR is best applied to situations when you have little room to be wrong. It also matters what you are trying to research, not everything lends itself to being researched. In Silicon Valley these past years, companies could be afford to be wrong all the time, whether it was because of overall usefulness or the fact they could afford to throw developer resources.