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OK I have a use case for this that's just spot-on. I just signed up, thank you so much for making this, it's the perfect tool I didn't know I needed. I help tech people with immigration filings. One of the most important components of a successful filing, is describing your highly technical industry, job, and accomplishments, in a way that's relatable to the immigration examiner. The examiners are laypersons, not tech workers or attorneys. They may or may not have the comprehension level of your grandma or your middle schooler. They're under time pressure, and they're not necessarily on your side. So the more concise and compelling your story is, the more likely you are to elicit from the examiner, that aha moment of "oh, I get what this applicant does, it sounds really cool!" And that's the moment you win your case. This is a really hard thing to do well. It requires lots of metaphors, analogies, and simple homely examples. But when it IS done well, it's the clincher. I really like the different ways you explain it. I also like the contrast with the Wikipedia article, which honestly made my eyes glaze over by the second line. Thanks most kindly, I'm looking forward to reading it. One suggestion: provide your actual cash buyers with a little reward tidbit, like a sample, or like last week's newsletter? I threw down on a Monday, so my actual product doesn't arrive till Thursday, and it would be exciting to have a bit of immediate gratification. Anyway nice job, I hope this use case is helpful. |
I like the idea of offering an immediate reward after signing up. Unfortunately, I don't have it set up just yet, but it's now in my to-do list.
By the way, as a tech worker who went through the immigration process a few years ago, I completely understand. It wasn't exactly a joyride, although I consider myself lucky because my examiner didn't mind not fully understanding what I do at my job.
Once again, a big thank you for your support! Get ready for some fantastic content coming your way in the upcoming newsletters!