[bruce511]

Context is important here, and while your advice it valid in some situations, it's not valid in all situations, and specifically its not valid in this one.

I get that once a business grows to a certain point it needs "professionals" to do some of the tasks. Ideally start by hiring people with skills you don't have. Sales is a skill.

That said many people have more the one skill. Context matters. I write libraries for programmers. I attend trade events where I talk to, and sell to programmers. I do a lot of marketing in this space. I have an authenticity that a non-programmer does not have, and I believe that is reflected in our sales.

In this case the developer is perfectly capable of picking up the phone. They may or may not maximise potential income (but that's not their stated goal). If there's enough demand then they can pivot to a sales person later on.

Incidentally, I would likely figure out who does the marketing for the local businesses you see. They buy the ads, not the business directly. They're easier to talk to (they -want- more exposure opportunities) and they may bring multiple customers to the table.