[adir1]

> Solve the reputation problem, and you solve the gossip problem.

I agree - this is the key! I've been really thinking hard about the whole reputation problem. In a way, Google found a way to solve reputation problem on the Internet for website, and therefore their tremendous success. Would equivalent method work on people - just give reputation points by Citation (or Followers, as Klout is trying to do)? I don't think that's enough - plus my feeling is that there are bunch of dimensions to a Reputation. And on top of all that - we haven't even solved Identity issue on the Net yet.