[JohnFen]

> Each time they issue noncommittally apologies, if you can call them that, but it keeps on happening.

An apology needs three parts: admission that you did wrong, expressing regret for your wrongdoing, and a change in your behavior so that you don't do it again.

Mozilla's tendency to just do the first two and skip the third means that, in my view, those weren't real apologies.

[Macha]

It's hard to say they even do the first two. This one for example is not "sorry we added ads", but a "We're sorry you're concerned or confused".